Strutt your stuff

Hermitage growers are not shy of advertising their names. many have big signs, painted white and black, in the vineyards with their names.

Chapoutier and Jaboulet are the two most famous names. Both used to be owned by the founding families but a few years ago, due to succession issues I believe, Jaboulet was sold to the Frey family who are best known (in the wine world) for being a chateau owner in Bordeaux.

Today there are talks of making some kind of quality classification of the vineyards in Hermitage, but it is said that the big names are agains the idea since it might mean that they would have to take away their huge white name signs. (Although I don't quite see the logic.)

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